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"The community is the expert, we are the tools"



Founder, President & Placemaker

I was born in 1949, and educated in Amsterdam, The Netherlands. I grew up in Amsterdam East, where I soon discovered the Borough's bustling street life, the Dapper Market and the Oosterpark. In 1967 I moved to Amsterdam New West and in 1970 further west to Brooklyn , New York, and two years later to Toronto, Ontario, Canada. The following 25 years I spent working and living in Canada, The United Stated, and the Caribbean.

Some highlights included destination development for Nordair / Treasure Tours (owned by Canada's Inuit) , sponsorring for festivals in Canada's National Capital Ottawa, such as Winterlude, the Tulip Festival, and the National Capital Airshow. When stationed in the Hague for the Canadian Government I helped to bring Hollands famous ice skating Marathon (200 k's) Race of the Eleven Cities to Canada two times. When I returned to Europe I worked as Coordinator Street Commerce in Amsterdam.

In 2004, I met Fred Kent and Kathy Madden from the Project for Public Spaces ( and I fell hook, line and sinker for Placemaking with Communities, where the people in the neighbourhood and the users are the experts. I realized a.o. that People power markets. Currently I am a proud member of the Placemaking Leadership Council, as well as UN Habitat's Future of Places Community.

I believe that "the World is really going places!"

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President & Placemaker

After graduating at the Delft University of Technology I worked at a number of leading designfirms. In 2004 I joined the board of BFAS Architecture and Urbanism. BFAS Architecture and Urbanism is a designstudio located in the centre of Amsterdam. Translating an ideas into a creation and working together with people are my biggest strenghts.

In the summer of 2015 I realized the city beach Playground CS (Amsterdam) together with Peter. Afterwards this was the start of an intensive cooperation which resulted in Placemaking Plus. At Placemaking Plus we're working on high-profile projects whereby placamaking is as important as our Plus. De Plus differs per projects, sometimes it is a building or it can be an co-operation with unusual partners for example.

Beside my work at BFAS and Placemaking Plus I initiated some projects like: Archicare (a foundation researching housing for elderly), Bouwen in de Beurs (workshop with 600 children - awarded by the Prins Bernard Cultuurfonds, art and cultural education)



Social Worker & Placemaker

As a 16 year old youngster I discovered Amsterdam and had the privilege of all the activities it had to offer. When I got older I realized, during my work as social worker, the youth in Amsterdam lost a big part of these activities and opportunities.
This is when I decided to make a difference by offering them an event where they could get to chance to socialize and work on their organization skills.

Within Placemaking Plus I'm constantly looking for the connection with the youth and their neighborhoods. Helping them create and realize their ideas improves not only their personal development but also that of their neighborhood.

It's important to look at them for answers since they are our futures.

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Placemaker & Urbanist

I am 27-year old young professional coming from Lithuania, with a background in architecture and urbanism. My passion for cities brought me here to the Netherlands, where in 2015 I gained my master’s degree in Urbanism track in TU Delft.

Being a part of Placemaking Plus team allows me to learn how physical environment influences the quality of life of inhabitants and how important people from neighborhood are. A beautiful design doesn't mean a good neighborhood to live in and I am very happy to learn all those insight from inhabitants that are shaping how our projects will look like.

I believe that “Form follows function” in the way it was first said by Louis Sullivan. Back then it was a humanist idea: that the form of a building should serve first and foremost the human uses.



Community Manager & Placemaker

My specialism is to (re)develop areas by building and strengten online and offline communities.

As a concerned resident of the Amsterdam neighbourhood Bos en Lommer (BoLo) I started the community Boloboost five years ago. The goal of this succesfull initiative was to show the people a realistic view on the neighbourhood instead of the negative image people had of it.

After 15 years worked as a consultant for an international geospatial company I started my own company UrbanBoost - based on my passion to develop areas using the strenght of online and offline communities. With UrbanBoost I can combine my knowledge and experiences in the fields of spatial information and communication/community building (communnitycation).

With UrbanBoost I like to surprise and communicate in an unusual way by an optimal use of the (social) media, but also with some remarkable interventions in the public space. UrbanBoost has been honored twice (2014 & 2016) with the Welcom Amsterdam Communication Award for using this communication strategy.

At Placemaking Plus I work as placemaker and community manager



Linker and Placemaker Plus

Believing in possibilities and showing others that this makes basically anything possible, if you are just positive yourself and proactive in seeking solutions is the red thread in my life.

After being active for years in various roles in the insurance industry and the hotel sector I focus myself since four years entirely on connecting people, products, organizations, concepts and locations; at first mainly independently via temporary pop-ups and my own pop-up festival Popup Week and later in a more central position for big projects with empty office buildings, shopping centers or neighborhoods. "Connecting" and "inspiring others" is what a concentrate on. Only then we can achieve a sustainable positive result for everyone.

In line with my role as Placemaker I started in 2017 promoting cycling on wooden bicycles; not only because wood is more sustainable than steel and wooden bikes give bicyclist more comfort, but also because a wooden bike connects automatically sustainability, craft, nature, design, people, places and much more with each other. I addition I also manage several mobile social design installations (from a mobile hairdresser to a very special portable kitchen) which let the user connect easily with his or her natural and social environment.

For Placemaking Plus I am active as a placemaker and connector.