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"The community is the expert, we are the tools"



Founder, President & Placemaker

I was born in 1949, and educated in Amsterdam, The Netherlands. I grew up in Amsterdam East, where I soon discovered the Borough's bustling street life, the Dapper Market and the Oosterpark. In 1967 I moved to Amsterdam New West and in 1970 further west to Brooklyn , New York, and two years later to Toronto, Ontario, Canada. The following 25 years I spent working and living in Canada, The United Stated, and the Caribbean.

Some highlights included destination development for Nordair / Treasure Tours (owned by Canada's Inuit) , sponsorring for festivals in Canada's National Capital Ottawa, such as Winterlude, the Tulip Festival, and the National Capital Airshow. When stationed in the Hague for the Canadian Government I helped to bring Hollands famous ice skating Marathon (200 k's) Race of the Eleven Cities to Canada two times. When I returned to Europe I worked as Coordinator Street Commerce in Amsterdam.

In 2004, I met Fred Kent and Kathy Madden from the Project for Public Spaces ( and I fell hook, line and sinker for Placemaking with Communities, where the people in the neighbourhood and the users are the experts. I realized a.o. that People power markets. Currently I am a proud member of the Placemaking Leadership Council, as well as UN Habitat's Future of Places Community.

I believe that "the World is really going places!"

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President & Placemaker

After graduating at the Delft University of Technology I worked at a number of leading designfirms. In 2004 I joined the board of BFAS Architecture and Urbanism. BFAS Architecture and Urbanism is a designstudio located in the centre of Amsterdam. Translating an ideas into a creation and working together with people are my biggest strenghts.

In the summer of 2015 I realized the city beach Playground CS (Amsterdam) together with Peter. Afterwards this was the start of an intensive cooperation which resulted in Placemaking Plus. At Placemaking Plus we're working on high-profile projects whereby placamaking is as important as our Plus. De Plus differs per projects, sometimes it is a building or it can be an co-operation with unusual partners for example.

Beside my work at BFAS and Placemaking Plus I initiated some projects like: Archicare (a foundation researching housing for elderly), Bouwen in de Beurs (workshop with 600 children - awarded by the Prins Bernard Cultuurfonds, art and cultural education)

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Placemaker & Urbanist

I am a 26 year old Indian with an academic and professional background in Architecture and Urbanism. I graduated from Delft University of Technology in Urbanism in 2017 and became a part of placemaking plus to bring changes in the real world. I love being my own motivation and therefore want to practice meaningful urbanism around the globe. 

I have worked on placemaking and temporary urbanism projects academically and professionally for China, India and Europe. My graduation project #WomenSpatialActivism is an urban designer’s approach towards gender sensitive urban design in India through temporary urbanism & placemaking. 
Placemaking Plus gives me a platform to create a global network of placemaking, temporary urbanism and stakeholder engagement which makes collective communities and lovable neighborhoods.

On one hand, I believe good urban design of the real user’s requirements can really create a space into a place to be enjoyed, loved and cherished. On the other hand a well visualized and presentable design can ease down the realization on site and rectify the changes according to users suggestions.



Community Manager & Placemaker

My specialism is to (re)develop areas by building and strengten online and offline communities.

As a concerned resident of the Amsterdam neighbourhood Bos en Lommer (BoLo) I started the community Boloboost five years ago. The goal of this succesfull initiative was to show the people a realistic view on the neighbourhood instead of the negative image people had of it.

After 15 years worked as a consultant for an international geospatial company I started my own company UrbanBoost - based on my passion to develop areas using the strenght of online and offline communities. With UrbanBoost I can combine my knowledge and experiences in the fields of spatial information and communication/community building (communnitycation).

With UrbanBoost I like to surprise and communicate in an unusual way by an optimal use of the (social) media, but also with some remarkable interventions in the public space. UrbanBoost has been honored twice (2014 & 2016) with the Welcom Amsterdam Communication Award for using this communication strategy.

At Placemaking Plus I work as placemaker and community manager



Linker and Placemaker Plus

Believing in possibilities and showing others that this makes basically anything possible, if you are just positive yourself and proactive in seeking solutions is the red thread in my life.

After being active for years in various roles in the insurance industry and the hotel sector I focus myself since four years entirely on connecting people, products, organizations, concepts and locations; at first mainly independently via temporary pop-ups and my own pop-up festival Popup Week and later in a more central position for big projects with empty office buildings, shopping centers or neighborhoods. "Connecting" and "inspiring others" is what a concentrate on. Only then we can achieve a sustainable positive result for everyone.

In line with my role as Placemaker I started in 2017 promoting cycling on wooden bicycles; not only because wood is more sustainable than steel and wooden bikes give bicyclist more comfort, but also because a wooden bike connects automatically sustainability, craft, nature, design, people, places and much more with each other. I addition I also manage several mobile social design installations (from a mobile hairdresser to a very special portable kitchen) which let the user connect easily with his or her natural and social environment.

For Placemaking Plus I am active as a placemaker and connector.

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Communication & Organization

Hi I am Josefine!

I grew up in Groningen where I completed my studies in International Communication. It was a  time in which I met with different cultures, did a study trip to China, studied and lived in Malta and Brussels.
My strength lies in nourishing collaborations by organizing communication moments. I find it fascinating and challenging to build a bridge between existing cultural differences. I take care of organizational and communication activities within PlacemakingPlus.

Interested in placemaking, I find the strength coming from the community for suitable solutions in public space. How to make a meeting place or location accessible, safe and playful differs per area in Placemaking Plus. The idea and approach of placemaking are made practical and visual by placegames that appeals to me.

In this time of constant change, also in living environments, it is important to work together on solutions. For me, that starts with listening to the other person and formulating common goals.


Said Azarfane


I am a 24 year old young professional, with a background in business management. During my gap-year I came into contact with PlacemakingPlus, where I started working as a student-intern. During this period I have been taught the principles of placemaking.

I like to discover that the insights and wishes of residents can be included in the design of the public space.



                                                        BERTA GRUODYTE                      MWANINI MAKANGIRA